Digital MarketingKyuqualityLean Six SigmaNewsQuality ka Dabba Delivering Smaller Items in Huge Boxes

Amazon ka Dabba

Dabbe mai Dabba … ka Dabba. while ,I am trying to explain the shocker Amazon has been giving in a colloquial way, l  leave in on the readers to decide on whats Amazon is upto.  Delivering smaller items in Huge boxes makes the Amazon ka Dabba the most funny and also leading to unpleasant experience.  I leave it in on the Amazon team to decide whether they are managing Business Value Activities at the cost of customer convenience. 

Is the Amazon Robot playing with us ?

A week back, i bought a  bottle of Mango Juice, and it was delivered in a box in which i could actually sit and drink the juice. Trust me, one could actually fit in nearly  50 such bottles in the box. It’s so inconvenient. I wonder what’s this all about. It’s like  i got a box phobia and decided to pen down my experience and let know whats cooking at the Amazon fulfillment center. This small Item and Big box goof up doesn’t seem to STOP. 

I came across an interesting theory that Amazon’s computer/ ROBOT will select a LARGE box for a hundred times small item. This is so because there are fewer items in the delivery van and the empty space is filled up  to avoid package breaking. Sounds interesting if looked at safety of multiple packages of multiple customer. However, what about the embarrassment and inconvenience the individual customer has to go through. 

  1. It’s so difficult to carry these boxes not just for the customers but also for the delivery squad. you have to grab with open arms to get hold of the boxes.
  2. where is the space to keep these Boxes: we have smaller homes !!! The juice bottle finds it’s place in the fridge but what to do with the big ka Dabba.  Small Items in Huge Boxes
  3. Underutilization of Box space and difficulty in handling the package is a WASTE and needs immediate attention. Also, there is Waste in MOTION. The delivery man could have carried 10 packets for delivery in a building instead of one big BOX of one customer. Appropriation of size of packaging will also reduce the delivery time.

The chaos at Fulfillment Center

There is another interesting theory. A friend who works at a warehouse shared the situation from receiving orders to boxing and finally dispatching. It’s is like working on the fastest ever human-robot combo process. You don’t have time to breath. You have actually few seconds to pick the items and pack it for dispatch. As a result, the team just grabs which ever box is closest to them. 

A marketing gimmick.

Also, why is this situation only with delivery , I observed, there are no such big boxes from other e-commerce joints. This leads to the third theory. Is it just a marketing gimmick. Do the team wants its customer to know that it’s only Amazon everywhere. Big boxes creating more visibility. well if thats the case, then i must admit, it’s totally working but at the cost of customer convenience. 

Comfort & Convenience on individual customers. 

So to summarize, next time time you receive a small item in a giant box, you can imagine what went wrong. My only submission to the team is that  the entire process, the assembly line needs to be reengineered by looking at this minute  details. Delivering happiness via superior experience can be achieve only when the end to end process is deigned keeping the comfort & convenience on individual customers. 

Dear Amazon Team,Help us understand the theory of delivering small items in Huge can reach me at

Let’s initiate the change we want to see around us.

#Amazonindia #amazonhelp @Kyuquality #Ghargharquality

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